Why should I offer Online Bookings?

Why do I need online bookings?

The Simple Answer:
Having the ability to book accommodation and tours online has become an expectation of most potential visitors.
Online booking makes it easy for your customers to book and pay for your product, and saves you valuable time in the process, as well as giving them what they expect to see.
Over 60% of travellers say they will book online when the product is available.

Just what is an online booking system?

An online booking system is a simple piece of computer technology that allows your customers to instantly book and pay for your product over the internet, without any intervention on your part. Most online booking systems are very simple to install, and relatively cheap to run.

An online booking system will:

  • Make it quick and easy for customers to view, book and pay for your product.
  • Save you time and money in phone calls, emails, and manually managing all your bookings.
  • Most users go online to comparison shop for Holidays and to find events. When they find your product offering and IF they and can book directly, they will. 
  • Online booking tools can get you more direct business and help you avoid costs associated with putting your inventory onto large amalgamation websites.

How will an online booking system benefit my business?

1. They are always working.
An online booking system works all the time – 24/7. This gives freedom for your website visitors to book anytime they want. It also maximises your sales because you are not limited to your working hours. In fact, studies show that a 24/7 online reservation system greatly increases the number of sales.

2. Get Smarter Insights into Your Business
Usually, such systems come with various analytics tools. They can keep track of each reservation and all the related details. Thus you will have all the information to better understand your guests, their preferences and what upgrades you sell the most. With this, you will be able to outline the areas where you need to focus on and grow your business.

3. Increase Your Revenues
Another major benefit of an online booking system is that it’s much easier to create, publish, promote and sell packages, add-ons and discounts online. This will further increase the revenues you can generate and makes you able to be very flexible in responding to what the market is looking for at any time.

4. Decrease The Amount of “No-Shows”
Prospective guests who purchase tickets or rooms online are much more likely to show up. And in the cases when someone doesn’t show up, you are often able to retain the booking fees.
As well – if you are an accommodation provider – your online booking system will automatically free up the reserved room, making it available for another booking. 

5. Get Paid Sooner
You can require that your guests to pay upfront  – partially or in full – when they book a room to further increase your income. For ticket sales, you will know in advance how many tickets you have sold before an event. Stop worrying about getting payments when a guest arrives or trying to guess how many tickets you can sell at the door.

7. Cut Your Workload
Online booking systems reduce workloads for your staff and optimise customer service.
For accommodation reservations, these platforms can make sure that bookings are synced and the availability is updated with each booking processing.
For Events and Attractions, the system can send the tickets to your attendees in advance, so you don’t need to locate them when the person arrives.

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